How Much Do Restaurant Owners Make in 2024?

You’re thinking about buying or starting a restaurant. There are dozens of things to research, from vendors to labor costs, rent, location, startup fees, insurance, etc. But, the most important question is, how much will you get paid? How much a restaurant owner makes varies by location and type of restaurant, but by understanding the business and trends, you can get an idea of what to expect. 

Restaurant Owner Salary by Restaurant Type 

As of July 2024, the median pay for a restaurant owner in the United States is $97,173. This is averaged between earnings as low as $19,500 and as high as $333,000. Many things factor into the wages of restaurant owners and profits from location, types of food and profit margins, how busy your storefront is, who the chef is, employee hours, vendors, inventory, and rent. The owner’s salary is tied to the profit and success of the restaurant they own.

Restaurant Owner Salaries by Various Restaurant Types

Restaurant TypeYearlyMonthlyWeeklyHourly
Fine Dining$120,000$10,000$2,307$57
Food Truck$114,472$9,539$2,201$55
General/Full Service Restaurant$97,173$8,097$1868$47
Bar$74,791$6,232$1,438$35
Fast Food$60,000$5,000$1,153$29
Coffee Shop$44,347$3,695$852$21
Catering$39,459$3,288$758$19

Restaurants with the Highest Owner Salaries

Why are fine dining and food trucks at the top of the list when it comes to owner salaries? Expand the sections below for more details.

In fine dining ventures, the cost accrued per person is higher and brings in more profits, despite having higher start-up costs. Upscale dining requires well-trained, professional staff with a high attention to detail, fine service, and food and beverage knowledge. They take longer to train and command higher salaries. Haute cuisine often takes longer to obtain profitability after launch.

Food trucks have lower overall costs, the startup funds are minimal compared to large establishments. Owners can save significantly on labor, supplies, utilities, and business operations, for example; multiple POS systems, rent, furniture, and service items. Food trucks focus on the turn and burn model. The more people in and out, the more revenue they hold onto at the end of the day.

Restaurants with the Lowest Owner Salaries

On the lower end, fast food, catering, and coffee shop owners tend to have the lowest incomes in the food and beverage industry. Does that mean that these businesses are a bad bet? Not at all. There are just some unique wrinkles that make these business types lower-earners.

Fast food restaurants tend to be high-volume operations. While fast food restaurant owners tend to earn lower annual incomes than their fine dining and food truck-owning friends, they still average around $60,000 per year, which is slightly higher than the current national average full-time wage of $1,143 per week ($59,436 annually). Fast food restaurants tend to have lower menu prices, lower overall check averages, and high franchise fees which can translate to lower owner incomes. The franchise fees can be high, but they also bring stability and name recognition which often pay off with steady income and lower rates of failure.

The average coffee shop margin is 15 to 25%. This is a higher profit margin than most restaurants, but with their lower check averages and fewer hours of operation than a traditional restaurant, their overall sales tend to be lower. Several factors contribute to coffee shop sales: if they offer food it raises check averages, the price point of coffee drinks, waste, overhead, and the amount of traffic they receive all have a large impact on profits.

Catering businesses can be massive corporate operations or a single chef cooking from a home kitchen. The differences in business size can make catering falsely look like it is not a money-maker. Many independent caterers work part-time or only work during busy seasons like the wedding season or the holiday season. Catering businesses can be lucrative for catering business owners, it’s a matter of how you price your menu, what services you offer, and how many events you book. 

Related: How to Start a Catering Business in 10 Steps

Restaurant Owner Income by State

Location has a big impact on how much an owner makes. According to Ziprecruiter the states topping the chart for highest owner pay are Washington, Maryland, New York, and Virginia. The lowest-paying states are Florida, Georgia, and Louisiana, and at the bottom of the list is North Carolina. Data from Indeed.com has different data, with the top four states with the highest restaurant owners salaries in Washington, New York, New Jersey, and California.

The Top 10 Cities with the Highest Restaurant Owner Salaries

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
Green River, WY$120,816$10,068$2,323$58.08
Richmond, CA$116,691$9,724$2,244$56.10
Stamford, CT$115,279$9,606$2,216$55.42
Bellevue, WA$113,927$9,493$2,190$54.77
Belgrade, MT$113,562$9,463$2,183$54.60
Santa Clara, CA$111,844$9,320$2,150$53.77
San Francisco, CA$109,523$9,126$2,106$52.66
Elk Grove, CA$109,328$9,110$2,102$52.56
Hartford, CT$109,193$9,099$2,099$52.50
Pasadena, CA$108,232$9,019$2,081$52.03
Data from ZipRecruiter

How Should Restaurant Owners Pay Themselves?

The way you choose to pay yourself can be another factor that influences how much you earn as a restaurant owner. 

Restaurant owners have a few ways of paying themselves:

  • They can take a set salary.
  • They can take earnings out of profits once the establishment has gained profitability status (which can take a year or more). 
  • Another option is to create a pay scale that raises as the company matures and profits escalate.
  • Owners may receive other forms of compensation from bonuses or profit sharing for the business.

Many owners choose to earn a regular salary with bonuses dependent on dividends from profits.

How Much Should a Restaurant Owner Pay Themselves?

Owners should not pay their own salaries with more than 50% of profits over an average of two to three years. Keeping extra profits aside for unexpected downturns in business, marketing, and miscellaneous costs is essential. The restaurant’s profit margin is the main deciding factor on how much to compensate the restaurant owner. 

If you don’t know how to calculate your net profit margin, you just subtract your total expenses from your total revenue.

Net profit = Total Revenue – Total Expenses

Analyze the profitability to average a sustainable salary.

You should also determine the owner’s overall role in the business. Are they on the ground working daily? Are they the chef or primary manager? If they take an active role in the restaurant, eliminating an employee’s position, the owner can raise their own salary.

The most important factor affecting the owner’s salary is the business’s profitability. The timeline to expect a profit is variable depending on startup costs, expenses, marketing, and beginning sales. The period where a restaurant becomes profitable is the breakeven point. This is the golden hour when monthly sales surpass expenses and restaurants turn a profit.

How to Increase the Owner’s Income

The best way to increase an owner’s salary is to increase profits. Easier said than done, right? There are a few strategies you can employ to increase your restaurant profits. Expand the sections below for more information.

Hire a social media manager and blast your socials to reach a greater audience and bring in businesses for dinner meetings you plugged on Linkedin, the after-kids-sports crowd, the trendy TikTok and college student audience, after-church parishioners or Groupon deals that appeal to people tightening their wallets. There are dozens of genres of customers and multiple ways to connect with each one.

The Slutty Vegan is a great example of marketing done right. Aisha Cole took a frozen patty made by Impossible Foods and dressed it up with catchy marketing, fun menu item names, and created an empire with a young trendy following purely from social media. Her brand started out of a rented kitchen and became so popular she couldn’t keep up with demand. Utilizing menu items like ‘One Night Stand’ and ‘Fussy Hussy’ she created a buzz with lines around the block.

Large menus require more manpower to prep various produce, meats, and sauces. They also require more ingredients. Items that aren’t ordered often lead to ingredient spoilage. Cutting unpopular dishes can save money and raise the popularity of other popular menu items. Guests will only have the ability to order favorites. Owners can push the most popular items on social media and through marketing campaigns, giving the restaurant a following and creating buzz for the best items. 

Create upsells built into the ordering process. Add a delicious homemade sauce on your steak for an extra three dollars, or a side salad to an entree for five dollars. These are both items with high profit margins. Simple menus that guide guests in the right direction give them a sense of control and don’t feel as if a server is trying to sell to them.

In Europe and many high-end restaurants, chefs utilize seasonal produce to sell limited-time items. Asparagus menus in the spring, tomato salads in the summer, and hearty warm stews in the fall and winter are great examples of using what’s available.

Add overhead costs to your menu prices. The menu has to pay for more than just the food cost. Customer bills need to cover a portion of the rent, utilities, and staff salaries. Cut costs by negotiating vendor prices, optimizing staff hours, and cutting back on food waste. Lower your electric bills. Electricity in the food service industry can quickly eat up profits, using 3 to 5% of total operating costs. Not only are restaurants utilizing ovens all day, but they’re also heating and cooling the dining room. Turn down thermostats during off hours.

Consider going green. Solar panels can drastically reduce electric bills. They have a high startup cost but often pay for themselves within only a few years. Energy Star appliances and LED light bulbs can also put a dent in your overall bills, leaving more profit in your paycheck.

Expand your footprint or your business model. If you’re on a waitlist every night, add more seats and staff to accommodate. Broaden your customer base by adding additional services like catering, delivery, and takeout. You can bring in a greater demographic and a larger client base.

Related: Restaurant Profit Margin: Expert Tips to Track & Increase

Last Bite

Owning a restaurant can provide you with an incredibly rewarding career and salary. The key is to do the proper research and have a complete understanding of the type of salary to expect before you open your business.

Jessica Hamilton Avatar

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